This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations

Occurrence Code The occurrence code shows when and where the paper occurrence is offered e.g. 24 (2024) year + A (trimester/teaching period) + HAM (Hamilton).	Teaching Period The trimester or teaching period, start and end dates for the paper occurrence.	Location Where the paper occurence is offered.	Delivery mode How the paper occurrence will be offered - in-person, online, or blended (FLEXI) to suit both in-person and online audiences.	Assessment weighting The internal assessment examination weighting indicates how much of the paper is internally assessed and how much is formally examined. Examinations are scheduled in a formal examination period.
21A (HAM) Paper outline	A Trimester : 01 Mar 2021 - 27 Jun 2021	Hamilton	FLEXI mode, Synchronous FLEXI (flexible) mode is learning that is available both on-campus or online. To see whether the offering is FlexiSync (some learning occurs at specific points in time) or FlexiAsync (learning can take place at any time), see the Paper Outline.	100% internal assessment
21A (TGA) Paper outline	A Trimester : 01 Mar 2021 - 27 Jun 2021	Tauranga	On-campus	100% internal assessment
21B (HAM) Paper outline	B Trimester : 12 Jul 2021 - 07 Nov 2021	Hamilton	FLEXI mode, Synchronous FLEXI (flexible) mode is learning that is available both on-campus or online. To see whether the offering is FlexiSync (some learning occurs at specific points in time) or FlexiAsync (learning can take place at any time), see the Paper Outline.	100% internal assessment
21C (NWC) Paper outline	C Trimester : 15 Nov 2021 - 20 Feb 2022	Internet Waikato College	Online	100% internal assessment
21C (WPC)	Cancelled	Contact the School or Faculty Office for more information.
21H (HAM) Paper outline	H Semester : 04 Jan 2021 - 21 Feb 2021	Hamilton	FLEXI mode, Synchronous FLEXI (flexible) mode is learning that is available both on-campus or online. To see whether the offering is FlexiSync (some learning occurs at specific points in time) or FlexiAsync (learning can take place at any time), see the Paper Outline.	100% internal assessment
21X (SPE) Paper outline	01 Mar 2021 - 11 Jul 2021		On-campus	100% internal assessment
21X (ZUC) Paper outline	06 Sep 2021 - 16 Jan 2022	Hangzhou City University, Hangzhou China	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

The 21C(NWC) occurrence of this paper is exclusively for International Diploma (Business) students. Please contact the University of Waikato College for more information.

Timetabled lectures

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 1:00 PM	MSB.1.04, Hamilton	Mar 1 - Jun 6

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Tue	3:00 PM - 4:00 PM	MSB.1.04, Hamilton	Jul 13 - Oct 17
Lecture 2	Thur	11:00 AM - 12:00 PM	MSB.1.04, Hamilton	Jul 15 - Oct 17

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Tue	10:00 AM - 2:00 PM	MSB.1.21, Hamilton	Jan 5 - Feb 14
Lecture 2	Thur	10:00 AM - 2:00 PM	MSB.1.21, Hamilton	Jan 7 - Feb 14

Visit the online timetable for this paper for more details

Indicative Fees

Occurrence When (the year and trimester) the paper occurence is offered.	Domestic Tuition Fee Domestic student fees are a singular tuition fee.
21A (HAM)	$850
21A (TGA)	$850
21B (HAM)	$850
21C (NWC)	$850
21C (WPC)	$850
21H (HAM)	$850
21X (SPE)	$850
21X (ZUC)	$850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Occurrence When (the year and trimester) the paper occurence is offered.	International Tuition Fee International student fees are a singular fee.
21A (HAM)	$3,783
21A (TGA)	$3,783
21B (HAM)	$3,783
21C (NWC)	$3,783
21C (WPC)	$3,783
21H (HAM)	$3,783
21X (SPE)	$3,783
21X (ZUC)	$3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Additional information

Subject regulations

MRKTG101

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Public Relations

Disciplinary Foundation Papers

Business

Additional information