This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations

23C (HWC)
Cancelled
Contact the School or Faculty Office for more information.

Occurrence Code The occurrence code shows when and where the paper occurrence is offered e.g. 24 (2024) year + A (trimester/teaching period) + HAM (Hamilton).	Teaching Period The trimester or teaching period, start and end dates for the paper occurrence.	Location Where the paper occurence is offered.	Delivery mode How the paper occurrence will be offered - in-person, online, or blended (FLEXI) to suit both in-person and online audiences.	Assessment weighting The internal assessment examination weighting indicates how much of the paper is internally assessed and how much is formally examined. Examinations are scheduled in a formal examination period.
23A (HAM) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Hamilton	On-campus	100% internal assessment
23A (NET) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Online	Online	100% internal assessment
23A (TGA) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Tauranga	On-campus	100% internal assessment
23B (HAM) Paper outline	B Trimester : 10 Jul 2023 - 05 Nov 2023	Hamilton	On-campus	100% internal assessment
23B (HWC) Paper outline	B Trimester : 10 Jul 2023 - 05 Nov 2023	Hamilton Waikato College	FLEXI mode, Synchronous FLEXI (flexible) mode is learning that is available both on-campus or online. To see whether the offering is FlexiSync (some learning occurs at specific points in time) or FlexiAsync (learning can take place at any time), see the Paper Outline.	100% internal assessment
23B (NET) Paper outline	B Trimester : 10 Jul 2023 - 05 Nov 2023	Online	Online	100% internal assessment
23C (HWC)	Cancelled	Contact the School or Faculty Office for more information.
23G (HAM) Paper outline	G Semester : 13 Nov 2023 - 17 Dec 2023	Hamilton	FLEXI mode, Synchronous FLEXI (flexible) mode is learning that is available both on-campus or online. To see whether the offering is FlexiSync (some learning occurs at specific points in time) or FlexiAsync (learning can take place at any time), see the Paper Outline.	100% internal assessment
23VB (VTN) Paper outline	24 Jul 2023 - 12 Nov 2023	National Economics University, Vietnam	On-campus	100% internal assessment
23X (ZUC) Paper outline	25 Sep 2023 - 04 Feb 2024	Hangzhou City University, Hangzhou China	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

HWC and NWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information. The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.

Timetabled lectures

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 1:00 PM	-	Feb 27 - Jun 4

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	4:00 PM - 6:00 PM	LAIN.G.06, Hamilton Waikato College	Jul 10 - Oct 15
Lecture 2	Thur	4:00 PM - 6:00 PM	LAIN.G.06, Hamilton Waikato College	Jul 13 - Oct 15

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Tue	10:00 AM - 2:00 PM	J.B.07, Hamilton	Nov 14 - Dec 17
Lecture 2	Thur	10:00 AM - 2:00 PM	K.B.07, Hamilton	Nov 16 - Dec 17

Visit the online timetable for this paper for more details

Indicative Fees

Occurrence When (the year and trimester) the paper occurence is offered.	Domestic Tuition Fee Domestic student fees are a singular tuition fee.
23A (HAM)	$888
23A (NET)	$888
23A (TGA)	$888
23B (HAM)	$888
23B (HWC)	$888
23B (NET)	$888
23C (HWC)	$888
23G (HAM)	$888
23VB (VTN)	$888
23X (ZUC)	$888

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Occurrence When (the year and trimester) the paper occurence is offered.	International Tuition Fee International student fees are a singular fee.
23A (HAM)	$4,091
23A (NET)	$4,091
23A (TGA)	$4,091
23B (HAM)	$4,091
23B (HWC)	$4,091
23B (NET)	$4,091
23C (HWC)	$4,091
23G (HAM)	$4,091
23VB (VTN)	$4,091
23X (ZUC)	$4,091

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Additional information

Subject regulations

MRKTG101

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Public Relations

Business

Additional information